Competitor Social Media Capabilities & Brand Recognition Analysis
Global Pharmaceutical Company
Client Problem
The company recognized the growing online presence and community engagement of its target patient population, and sought our expertise to analyze and threat-test its competitor’s self-driven social media (SM) tactics
EmPartners' Approach
Leveraging real-time, automated and AI-driven SM analytics, alongside our deep consumer and industry insights, we conducted a 360-degree assessment benchmarking client and competitors’ SM approaches and strength of engagement with this community
We determined growth-potential by simultaneously tracking organic public interest, web-wide
Client Impact
The client received recommendations to promote its online image, visibility and awareness among this community and prospective customers
The blueprint provided was used to develop and track ongoing trends and impact
