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Label Scenario Planning
Global Pharmaceutical Company
Client Problem
To understand future implications for the brand (not yet launched), based on potential label scenarios (best and worst case), and anticipate optimal responses to competitor tactics
EmPartners' Approach
We developed a global, cross-functional, role-play based label scenario planning workshop, designed to simulate competitor responses to potential label scenarios
During the workshop, the clients brand plan was updated to address identified competitor tactics
Client Impact
The client updated their brand plan, incorporating executional priorities by each label scenario developed in the workshop
