Deep Dive into Competitor Digital Transformation

Client Problem

Gain an understanding of competitors digital and online presence across key global markets to identify any areas of differentiation or vulnerabilities in the clients’ technologies

EmPartners' Approach

We conducted a thorough secondary evaluation of online content and digital technologies (apps, websites, social media) across three major markets (US, EU & APAC)

Analysis was supplemented with primary research speaking to top-level executives about their experiences of digital transformation and integration of new technologies

Real-time social media monitoring was used to track the volume of competitor content and the engagement of customers and patients with the competitor companies over time

AI-driven sentiment analysis was used to identify drivers and barriers to successful social media engagement in relation to cadence of posting as well as quality and phrasing of the content