Competitive Simulation Workshop

Global Pharmaceutical Company

Client Problem

Appropriately understand the risks, both immediate and future, of two new investigational, in-line oral competitor drugs initiating registrational studies designed as head-to-head vs the client product, as well as potential competitive tactics to drive successful future launches

EmPartners' Approach

We conducted a global, cross-functional competitive simulation workshop to fully determine the threat level posed across indications

The client assumed both the role of the competitor to understand their potential strategies, and also their role in the development of optimal counter strategies