Optimize Brand Recognition over competitors on Social Media
Global Pharmaceutical Company
Client Problem
The client acknowledged the growing online presence and community engagement of its target patient population. EmPartners was asked to analyze and threat-test its competitor’s self-driven social media (SM) tactics. In addition the client wanted a strategic game-plan to effectively counter competitive actions
EmPartners' Approach
Leveraging real-time, automated and AI-driven SM analytics, alongside our deep consumer and industry insights, we conducted a 360-degree assessment benchmarking client and competitors’ SM approaches and strength of engagement with this community
We determined growth-potential by simultaneously tracking organic public interest, web-wide
EmPartners developed a strategic game-plan that countered competitor threats by capitalizing on learnings of both client and competitor strengths, while targeting weaknesses
Client Impact
The client received recommendations to promote the client's online image, visibility and awareness among the relevant community and prospective customers
The game-plan was used by the client to optimize it's strategic positioning on SM
The blueprint provided by EmPartners is used to track ongoing impact of implemented measures
